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作為一個電子商務(wù)零售商,你總是在尋找方法來改善你的網(wǎng)上商店。在2018年,最有效的方法之一是使用視覺效果——尤其是你在網(wǎng)上店面中使用的視覺效果和模板。
為什么?
不幸的是,物理反射在某些方面優(yōu)于電子商務(wù),因為客戶有機(jī)會親自查看產(chǎn)品,觸摸它們并觀察質(zhì)量。
在數(shù)碼商店里很難與之競爭。作為一個在線企業(yè)的所有者,這是你所面臨的挑戰(zhàn):在一個技術(shù)環(huán)境中重新創(chuàng)造你的產(chǎn)品和商店體驗的視覺元素。
但是,如果你正在努力為你的客戶創(chuàng)造一個強(qiáng)大的視覺體驗,不要著急!
好消息是,有了正確的購物化模板,你可以用一種讓你與實體體驗競爭甚至擊敗實體體驗的方式來展示你的產(chǎn)品。
在這篇文章中,我將回顧是什么讓一個偉大的購物化模板工作得如此之好,并深入研究幾個購物化模板,你可以用它們來為你的數(shù)字店面創(chuàng)造一個殺手級的印象。
不過,給你個警告。這篇文章不會成為"看看這個模板有多漂亮"的列表文章。外面有很多這樣的人。
雖然我們將在本文中介紹許多不同的模板,但這篇文章的目標(biāo)是幫助您確定一個將為您的業(yè)務(wù)帶來成效的模板,而不僅僅是看起來不錯。
在購物化模板中尋找什么
你的網(wǎng)上店面的外觀和體驗和它的功能一樣重要,尤其是現(xiàn)在38%的人會離開一個網(wǎng)站,如果他們發(fā)現(xiàn)布局沒有吸引力或難以導(dǎo)航!
所以在這種情況下,長相就是一切…
在我們進(jìn)入如何挑選購物化模板的細(xì)節(jié)之前,這里是你的電子商務(wù)店面應(yīng)該有的基本必需品:
高質(zhì)量視覺效果
高質(zhì)量的照片和視頻——尤其是產(chǎn)品——是一個好的購物化模板中極其重要的一部分。為什么?
您的視覺效果有助于您的客戶決定是否購買產(chǎn)品。由于他們無法直接看到商品,所以照片是顧客在購買前對你的產(chǎn)品的唯一真實體驗,所以你的視覺效果必須高質(zhì)量、清晰和吸引人。
可悲的是,平衡質(zhì)量和數(shù)量是大多數(shù)電子商務(wù)企業(yè)面臨的一個難題,尤其是在移動領(lǐng)域。在50家受歡迎的在線零售商中,大約25%的零售商只為每種產(chǎn)品提供一張照片,而且他們?nèi)狈ο駡D像縮放這樣的互動媒體。
隨著客戶注意力的持續(xù)時間縮短,當(dāng)他們來到你的網(wǎng)站店面時,在幾秒鐘內(nèi)抓住他們的興趣是很重要的。為此,你會想尋找一個模板,讓你提供促銷。
在你的主頁上做一個大的促銷活動真的可以吸引顧客在你的數(shù)字商店上瀏覽和購買東西。
除了能吸引顧客購買的促銷活動,重要的是要有高質(zhì)量的橫幅圖像和漂亮的標(biāo)語,以令人興奮的方式介紹你的店面。
當(dāng)選擇購物化模板來展示電子商務(wù)店面中的照片和視頻時,需要考慮以下幾點(diǎn):
模板是否允許使用GIFS和/或短視頻來展示產(chǎn)品?
是否有專門針對促銷產(chǎn)品的促銷圖片位置?
你能分享易讀字體的時髦標(biāo)語嗎?
你能創(chuàng)建照片庫來突出產(chǎn)品特征嗎?
模板是否為產(chǎn)品phos提供縮放功能?
移動體驗
人們現(xiàn)在使用手機(jī)購物比使用臺式電腦多,因此您需要一個購物化模板,它旨在提供出色的移動體驗。
在選擇手機(jī)友好的購物化模板時,需要考慮以下幾點(diǎn):
購物車體驗在手機(jī)上無縫易用嗎?
移動端的站點(diǎn)導(dǎo)航清晰嗎?
圖片在手機(jī)上看起來怎么樣?
按鈕是否很大并且容易使用——特別是對于手指大的人來說?
用戶滾動模板的速度有多快?
直觀設(shè)計
一個好的購物化模板應(yīng)該能夠很容易地引導(dǎo)顧客找到他們想要的產(chǎn)品,并通過購買體驗。
結(jié)構(gòu)不良的店面網(wǎng)站不會帶來銷售和轉(zhuǎn)化,因為它們不會讓購物體驗變得容易。您的電子商務(wù)網(wǎng)站應(yīng)該分類,網(wǎng)站頁面應(yīng)該清晰,您的客戶應(yīng)該能夠很容易地獲得他們需要從你這里購買的信息!
購物已經(jīng)夠難了,不需要在商店里大費(fèi)周章。
當(dāng)涉及到購物化模板中的視覺導(dǎo)航選項時,需要考慮以下幾點(diǎn):
你能在主頁上包含重要頁面的鏈接嗎?
模板的組織方式是否整潔直觀?
設(shè)計能自然地引導(dǎo)人們?yōu)g覽你的網(wǎng)站嗎?
模板是否便于找到關(guān)鍵操作按鈕?(如"添加到購物車"等)。
模板是否跨瀏覽器兼容、移動響應(yīng)和搜索引擎優(yōu)化友好?
輕松結(jié)帳和功能
最能傷害你銷售的是糟糕的結(jié)賬體驗。如果你的收銀臺設(shè)計得不好,你很可能會失去一半以上的顧客。
功能是良好結(jié)賬體驗的關(guān)鍵。這可以包括賬戶登錄——特別是通過社交媒體簽到——明顯的按鈕、清晰的成本明細(xì)、運(yùn)費(fèi)計算和后續(xù)購買材料,買家可以利用這些來了解更多信息。
以下是你的電子商務(wù)店面購物車結(jié)賬時需要考慮的一些事情:
結(jié)賬按鈕是不是特別大,而且正對著你的臉?
客戶能否快速清楚地了解他們的預(yù)期總成本?
結(jié)賬過程是否快速直觀?
運(yùn)輸時間、產(chǎn)品和時間表是否顯示在容易找到、容易接近的地方?
要考慮的七個黑仔購物化模板
現(xiàn)在,我們已經(jīng)介紹了在一個好的購物化模板中應(yīng)該尋找什么,讓我們來深入了解一下符合這些標(biāo)準(zhǔn)的七個免費(fèi)和付費(fèi)的購物化模板。
現(xiàn)在,每個企業(yè)都是不同的,所以你可能不會在這個列表中找到你理想的模板。然而,我的目標(biāo)是幫助您找到一個購物化模板,它將幫助您獲得您想要的結(jié)果,因此我將對這七個模板進(jìn)行詳細(xì)分析。當(dāng)您評估不同的購物化模板時,這會讓您對應(yīng)該考慮的事情有一個很好的感覺。
在我們開始之前,需要注意的是,Shopify在線商店中的所有購物化主題都具有以下功能(要在官方購物化主題商店中查找購物化模板,請單擊此處):
主頁上可自定義的內(nèi)容部分
手機(jī)友好型設(shè)計
搜索引擎優(yōu)化
社交媒體圖標(biāo)
下拉導(dǎo)航支持
內(nèi)置樣式和調(diào)色板
免費(fèi)主題更新
按連拍免費(fèi)庫存照片
如果您在創(chuàng)建店面時遇到問題,Shopify團(tuán)隊會提供幫助
雖然所有這些都是朝著正確方向邁出的一步,但簡單地?fù)碛幸粋€"移動友好的設(shè)計"并不等同于擁有一個設(shè)計良好的移動體驗。重要的是執(zhí)行力。
記住所有這些,讓我們來看看購物化商店上的七個最好的購物化模板:
1.布魯克林(免費(fèi))
"為現(xiàn)代服裝店量身定制"
點(diǎn)擊此處觀看演示
布魯克林尼斯是一個反應(yīng)靈敏,時尚和現(xiàn)代的購物化模板,可以調(diào)整到在所有屏幕分辨率下都很好看布魯克林區(qū)。專為專注于品牌形象的服裝/飾品店打造。
布魯克林有兩種風(fēng)格:經(jīng)典和俏皮。這兩種風(fēng)格的區(qū)別是,經(jīng)典風(fēng)格是嚴(yán)肅的,而俏皮風(fēng)格則更加豐富多彩和充滿活力。
該模板的一些最佳特性是:
滑出式購物車:客戶無需離開當(dāng)前頁面就可以輕松地添加到購物車中。
主頁幻燈片:在主頁頂部展示多個產(chǎn)品或品牌圖片。
視頻使用:通過突出油管(國外視頻網(wǎng)站)或Vimeo視頻的正面和中心來講述你的故事。
布魯克林閃耀的地方
布魯克林殺了它,當(dāng)談到視覺效果!此模板以一種美麗的方式展示您的視覺效果,給客戶一種現(xiàn)代和高級時尚的感覺。
產(chǎn)品圖像清晰、簡單,有多種尺寸可供選擇——讓事物保持視覺趣味。這可通過動態(tài)產(chǎn)品網(wǎng)格系統(tǒng)實現(xiàn),該系統(tǒng)可定制以滿足您的需求!
不同尺寸的產(chǎn)品照片是展示促銷、特色和系列產(chǎn)品的絕佳方式。除了視覺上吸引人的產(chǎn)品照片之外,價格和名稱都清晰直接,因此客戶可以快速做出購買決定。
當(dāng)查看特定產(chǎn)品時,布魯克林在列出可用尺寸方面做得很好,并提供多張照片以保證質(zhì)量,這些照片具有縮放功能以及描述和客戶關(guān)懷信息。
這些功能使?jié)撛诳蛻舾菀紫嘈潘麄冋诓榭吹漠a(chǎn)品將是他們在郵件中收到的產(chǎn)品。這是產(chǎn)品庫存視覺效果的一個很好的例子。
說到主頁,布魯克林讓分類目錄的功能集合變得很容易。除了性別之類的類別之外,功能集合還可以根據(jù)您在店面上舉辦的促銷和其他活動進(jìn)行分組。
如果您使用影響者活動來銷售特定系列的產(chǎn)品,您也可以將影響者圖像按如下方式分組。
在功能上,布魯克林提供了一個簡單明了的用戶體驗。店面頁面清楚地列在一個側(cè)滾動條中,它們是清晰易懂的。
布魯克林的聯(lián)系頁面簡單、干凈、直接。他們還列出了電話號碼、地址和商店營業(yè)時間,以幫助顧客了解聯(lián)系、參觀和溝通商店的最佳方式。
購物化模板在底部列出了支付選項,這也有助于客戶了解他們計劃的支付選項可通過該電子商務(wù)店面獲得。
2.最低(免費(fèi))
"簡單、干凈的設(shè)計讓你的產(chǎn)品保持焦點(diǎn)."
點(diǎn)擊此處觀看演示
最小的是一個漂亮、時尚的購物化模板,在任何設(shè)備上看起來都很棒。
最小的裝載了為靈活性而設(shè)計的關(guān)鍵功能,允許您使用多種布局選項、產(chǎn)品視圖、導(dǎo)航樣式和字體選擇來定制您的店面最低限度。也有三種風(fēng)格選擇:復(fù)古、時尚和現(xiàn)代。
復(fù)古風(fēng)格給人一種溫和的復(fù)古和條塊分割的風(fēng)格,而時尚和現(xiàn)代則更加干凈、簡約和明亮。
一些最好的網(wǎng)站功能是:
產(chǎn)品縮放:當(dāng)顧客停留在一張圖片上時,給他們一個近距離的觀察和額外的產(chǎn)品細(xì)節(jié)。
產(chǎn)品過濾:允許客戶按類型過濾產(chǎn)品,并在收藏頁面上按暢銷書和價格排序。
主頁幻燈片:在主頁頂部展示多個產(chǎn)品或品牌圖片。
相關(guān)產(chǎn)品:在你的產(chǎn)品頁面上顯示同一系列的產(chǎn)品,這樣顧客可以繼續(xù)購物。
最小閃耀的地方
最小的在關(guān)注產(chǎn)品體驗方面做得非常出色。它是高質(zhì)量的,風(fēng)格化的,并為特色產(chǎn)品提供引人入勝的選項。
例如,將產(chǎn)品放在光滑的白色背景上看起來質(zhì)量很高,可以將用戶的注意力集中在產(chǎn)品本身上。
當(dāng)看具體產(chǎn)品時,最小在以有意義的方式展示產(chǎn)品方面做得很好。它們具有縮放功能,便于查看產(chǎn)品質(zhì)量。
最小的還有有用的產(chǎn)品描述、數(shù)量滾動條和社交媒體分享按鈕。所有這些功能都是快速和易于導(dǎo)航的,這使得購物體驗更好!
最小的的主頁很干凈,易于通過下拉頁面菜單導(dǎo)航。所有的頁面都進(jìn)行了分類,以便輕松找到您正在尋找的內(nèi)容!
此購物化模板還提供了信息頁面和橫幅,您可以使用它們來進(jìn)一步改善客戶體驗。
常見問題解答是許多顧客在網(wǎng)上購物時喜歡查看的熱門頁面。無論是關(guān)于質(zhì)量,運(yùn)輸時間,地點(diǎn),銷售或其他程序的問題,為什么不在一個地方回答它們?
創(chuàng)建一個常見問題解答頁面不僅可以節(jié)省你回復(fù)郵件的時間,還可以通過灌輸一種透明感來增加客戶的信任。
視覺橫幅是通過主頁上的快速點(diǎn)擊和導(dǎo)航來共享這些信息豐富的店面頁面的好方法。
"關(guān)于我們"和常見問題橫幅是引導(dǎo)客戶找到所需信息的簡單方法!最小的以視覺上吸引人的方式吸引顧客,如下圖所示。
像大多數(shù)購物化模板一樣,最小也創(chuàng)造性地輕松分享他們的時間、位置和聯(lián)系信息。它還列出了他們的支付渠道,這有助于客戶準(zhǔn)備付款,并讓他們知道電子商務(wù)店面接受什么。
為你的電子商務(wù)店面使用地圖應(yīng)用程序也有助于客戶計劃他們的訪問,并有助于在他們的手機(jī)上輕松登錄地址,如果他們想訪問你的實體位置(如果你有一個)。
3.櫥窗(180美元)
"美麗大膽的全屏圖像"
點(diǎn)擊此處觀看演示
顯示優(yōu)點(diǎn)的東西非常適合精品店、工匠和注重視覺的電子商務(wù)企業(yè)。它在一個完整的圖像屏幕店面展示您的產(chǎn)品。
顯示優(yōu)點(diǎn)的東西具有重疊的多級菜單、全屏產(chǎn)品展示區(qū)、視網(wǎng)膜顯示圖形和定制商店的多功能選項,非常適合以獨(dú)特的方式展示您的產(chǎn)品。
展示是前沿和視覺上有趣的,這可能是積極的或消極的,取決于業(yè)務(wù)。它有四種風(fēng)格:原生、貝蒂、露娜和胡須。
這兩種風(fēng)格的主要區(qū)別是網(wǎng)站標(biāo)題的風(fēng)格化,有些看起來更女性化和男性化。
一些最好的網(wǎng)站功能是:
內(nèi)置目錄:適用于產(chǎn)品數(shù)量較少的商店。
多級菜單:在時尚的疊加窗口中提供多級菜單,幫助客戶輕松瀏覽您的商店。
大圖像:在整個商店展示高分辨率的產(chǎn)品圖像。
視頻使用:通過突出油管(國外視頻網(wǎng)站)或Vimeo視頻的正面和中心來講述你的故事。
全屏產(chǎn)品圖庫:在全屏產(chǎn)品圖庫中展示您的產(chǎn)品和照片。
粘性導(dǎo)航:向下滾動時,保持菜單固定在頁面頂部。
展示閃耀的地方
顯示優(yōu)點(diǎn)的東西在簡化導(dǎo)航方面做得很好。該網(wǎng)站有一個粘性導(dǎo)航欄,其中包括購物車,使?jié)L動和購物變得容易和視覺清晰。
有一個清晰的購物車,不管滾動與否,它都會跟隨你到每一頁,這有助于顧客了解他們的購物項目,并促使他們購買。
顯示優(yōu)點(diǎn)的東西的主頁允許您將高質(zhì)量的產(chǎn)品圖片以醒目的大尺寸形式展示,以創(chuàng)造令人驚嘆的第一印象。這是一個獨(dú)特的功能,可以讓你的電子商務(wù)店面與眾不同。它也可能對特別喜歡強(qiáng)烈視覺效果的年輕購物者更有吸引力。
如果你向下滾動主頁,你會看到大的、格式化的滾動照片,你可以用它來列出"最暢銷"的產(chǎn)品。像這樣使用照片使得瀏覽購物類別變得容易。
另一個奇妙的視覺組件是紅色的"待售"標(biāo)簽,您可以用它來標(biāo)記打折商品。銷售項目不應(yīng)該被埋沒在你的網(wǎng)站中——它們應(yīng)該脫穎而出!讓他們流行起來!
這個購物化模板的另一個很棒的特性是分類下拉類別標(biāo)簽。通過使用該功能,客戶可以輕松地按照自己的意愿對產(chǎn)品進(jìn)行分類,無論是舊的還是新的,價格,字母還是暢銷!
同樣,讓購物體驗變得簡單并幫助顧客找到他們想要的商品是增加銷售機(jī)會的好方法。
顯示優(yōu)點(diǎn)的東西的一個缺點(diǎn)是實際的產(chǎn)品頁面,不像本文中的其他模板那樣用戶友好。
然而,產(chǎn)品頁面是非常不同和引人注目的,所以如果這是你的企業(yè)的優(yōu)先事項,你可能會喜歡顯示優(yōu)點(diǎn)的東西的產(chǎn)品頁面的獨(dú)特方法。
如上所示,該項目的產(chǎn)品照片在頂部的滾動畫廊,而尺寸和其他信息列在左手邊。
雖然它不同于我們看到的典型店面,但這可以增加某些客戶可能會喜歡的新體驗。這完全取決于你的業(yè)務(wù)!
顯示優(yōu)點(diǎn)的東西另一個大放異彩的領(lǐng)域是社交媒體部門展示。在將店面與有意義的社交媒體聯(lián)系起來方面令人驚嘆。
使用該模板,您可以在照片墻上包含展示產(chǎn)品的社交媒體照片。這有助于客戶通過您的社交媒體渠道與您聯(lián)系,進(jìn)而幫助他們了解您企業(yè)的最新銷售和活動情況。
推廣你的社交媒體渠道是一個很好的交叉推廣策略,可以推動你的店面銷售和流量!
最后,像大多數(shù)購物化模板一樣,展示也可以通過地圖和列表信息輕松地分享他們的工作時間、位置和聯(lián)系信息。
最后,展示還列出了他們的支付渠道,幫助客戶準(zhǔn)備付款,并讓他們知道電子商務(wù)店面接受什么。
4.圖標(biāo)(140美元)
"非常適合視覺上引人注目的品牌和注重形象的內(nèi)容"
點(diǎn)擊此處觀看演示
圖標(biāo)是一個視差商店主題,包含許多功能,允許購物化商店所有者輕松創(chuàng)建獨(dú)特的購物體驗。
圖標(biāo)包括有用的功能,如粘性標(biāo)題,粘性邊欄,視差滾動圖像等等100 . icon has有三種風(fēng)格:多爾西、伊夫和克里斯蒂安.
這兩種風(fēng)格的主要區(qū)別是網(wǎng)站菜單欄的風(fēng)格化和整體色彩。
該模板的一些最佳特性是:
粘性導(dǎo)航:向下滾動時,保持菜單固定在頁面頂部。
Instagram Feed:分享你最新的照片墻帖子。
幻燈片:在你的主頁上展示多個產(chǎn)品或品牌圖片。
產(chǎn)品快速查看:在彈出窗口中查看產(chǎn)品詳細(xì)信息,這樣客戶就不必離開當(dāng)前頁面。
多欄菜單:在一個大的多欄下拉菜單中顯示產(chǎn)品圖片。
視差效果:當(dāng)你向下滾動頁面時,創(chuàng)建一個動畫深度效果。
圖標(biāo)閃耀的地方
圖標(biāo)在創(chuàng)造整體視覺和內(nèi)容體驗方面做得非常出色。這個購物化模板以集成的方式提供優(yōu)質(zhì)圖像、社交媒體和內(nèi)容博客,可以幫助您的電子商務(wù)網(wǎng)站不僅僅是一個在線商店。
這是一個視覺傾向的電子商務(wù)商店!
圖標(biāo)的首頁有漂亮的滾動橫幅,通過一個移動的幻燈片放映,展示宣傳片、合集和其他重要信息。商店f
ront navigation bar is clear, readable and makes navigating pages easy!Scrolling down the main page, Icon displays beautiful image buttons that take customers to specific shopping pages based off of products they are looking for.
Having visual buttons is a great way to draw attention to featured products. These can also be switched out for seasonal promotions and other creative campaigns outside of your regular inventory.
On the search results page, products are displayed with a quick shopping view which customers can use to see items quickly without leaving the main search page. This is a helpful tool you can use to keep customers on the main browse page while still allowing them to check out specific products.
This option alleviates a common complaint customers have about needing to click “go back” to see other products. A quick pop up that lets them see an individual product is so helpful!
As customers mouse over various products, they can see multiple product images when the mouse scrolls over specific listings which adds another visual element to the shopping experience.
These multiple looks help customers decide whether or not the product is something to look further into. When using this feature, however, you’ll want to be careful with what photos you choose and look for dynamic angles to compliment the featured product.
After a customer clicks on a specific product, Icon gives customers a visual zoom on the product as well as important detail information. Zoom function really adds to quality assurance and helps recreate the experience of holding an item in your hands in a digital way. This is an extremely helpful feature to have for your ecommerce storefront!
If you want more items like the one selected, customers will also see related items below that can help customers shop in the same collections.
Most customers enjoy the feeling of tracking down the perfect item, so this feature creates a sense of “finding” gold!
Another great feature of the Icon Shopify template is that Icon also makes it easy to put together a well-designed blog.
As you can see above, the blog design is focused on visuals, but you’ll also want to include helpful tips in your copy for visitors. For example, you may want to write blog posts about your business, popular items, upcoming events, FAQ and influencer marketing opportunities!
Although blogging is something many ecommerce businesses forgo as they do not have a direct financial benefit, it is a helpful tactic to become a leader in the industry and helps create the sense that you are a brand,not just a shop.
Icon also includes social media banners that have clickable interactions with their social media pages. This can help increase brand awareness and gives you a place to display promotions to customers.
5. BlockShop ($140)“A spacious grid-style theme with bold hero imagery”
View Demo Here
Blockstop is a responsive and retina display Shopify template that draws on flat UI design to create simple, customizable?layouts for your store.
Blockshop is a unique, premium Shopify theme, perfect for established businesses, start-ups, boutiques and independent artists.?BlockShop has four styles: Deli, Beauty, Playhouse and Moto.
The main difference between the styles are industry-specific style changes to the storefront.
Some of this template’s best features include:
Instagram Feed:?Share your latest Instagram posts in a full-width feed. Multi Column Menu:?Feature product images in a large, multi-column drop-down menu. Video Useage:?Tell your story by featuring a YouTube or Vimeo video front and center. Multiple Slideshows:?Feature brand and products images in multiple slideshows on your home page. Wide Layout:?Make the most of large imagery with a full-width layout. Header Slideshow:?Showcase multiple product or brand images at the top of your home page. Where Blockshop ShinesBlockshop’s template gives a visual WOW effect with its wide photo banner so you can really “wow” your customers with their first experience with the storefront. The site also quickly shows popular items along with sale buttons that can influence them to add additional sales items to their shopping cart.
Blockshop also offers a site entry pop up that encourages potential customers to sign up to mailing list in exchange for promotions, etc. ?This tactic has become popular with a lot of ecommerce sites and can be used to obtain client information in exchange for promos they will use to buy from your shop.
Double wins for your storefront!
Once you have someone’s email address, you can then email them newsletters, sales and other information you want to share with potential customers visiting your site.
Like many modern storefronts, BlockShop has a straightforward product page that offers detailed product descriptions, high quality zoomable photos and easy to shop buttons.
BlockShop allows you to add meaningful content with a storefront blog.
The blog is easy to navigate as it shares recent posts, tags and other ways customers can click on content most relevant to them. This blog also features shareable buttons that can help customers share your content on social media.
6. ShowTime ($160)“Ideal for stores with varied brand and product content”
View Demo Here
ShowTime is a mobile-friendly?and SEO-optimized Shopify template that?includes three header styles, helpful product filtering, product video and quick view, Instagram galleries and much more.
ShowTime is optimized for fast page loading and works for any business industry. It is also highly reviewed from business owners on the Shopify website.?ShowTime has three styles: CookTime, FunishTime and FashionTime.
Some of this template’s best features include:
Multi-Level Menu: Feature a multi-level drop-down menu to help customers easily navigate your store. Home and Product Page Videos:?Tell your story by featuring a video on your store’s home or product page. Product Quick Review: View product details in a popup so customers don’t have to leave their current page. Product Filtering:?Allow customers to filter products by type, and sort by best sellers and price on the collection page. Home Page Collection Grid:?Feature products from multiple collections to allow customers to easily browse and shop from the home page. Where ShowTime ShinesFrom video and social to blog content, ShowTime is more than just a storefront, it’s a solid brand builder. It also has an engaging storefront with great photos and organization to help your potential customers navigate your storefront with ease.
The storefront home page has beautiful slideshows that provide meaningful information and offers easy access to contact information. Overall, the layout is clean, straight forward and user friendly!
This Shopify template also allows you to make good use of video to inform potential customers about your products an business. Video is an extremely useful way to keep your customers attention and helps build trust in your brand and business.
When it comes to products, this Shopify template does it beautifully! The product page is clearly categorized and broken down in helpful ways.
On top of that, you can also easily highlight sales items, which is helpful to customers who are looking for deals.
As seen above, this Shopify template allows you to customize your item descriptions in detail and easily offer multiple options for customization. Having more information about a single product helps a customer feel well informed about the options and item itself.
On top of product information, ShowTime gives you even more security by providing user reviews on every item as well as other informative information like FAQ and refund policies!
To help share content and to make it easier for the customer and you as a business owner, this Shopify template provides Account Logins for customers. This allows you to easily track customer information and makes the shopping experience quick for your potential customers as well!
One of the biggest complains of most shoppers is having to enter personal information to complete a purchase, so this feature can remove the painpoint of re-entering contact information.
7. Expression ($150)“Ideal for promotion-focused stores with large inventories”
View Demo Here
Expression is a fully responsive Shopify template that works on all devices! The template comes with features such as?drop down menu bars, search functionality and a dynamic slideshow to show off those beautiful images you have created for business.
This Shopify template if you are trying to promote sales. Expression has four styles: Innovate, Oxford, Naturale and Ocean. The main difference between these styles are industry-specific stylization and color changes.
Some of the best website features is:
Multi Level Menu:?Feature a multi-level drop-down menu to help customers easily navigate your store Home and Product Page Video:?Tell your story by featuring a video on your store’s home or product page. Slideshow:?Showcase multiple product or brand images on your home page. Versatile Sidebar Area:?Display blog posts, images, advertisements and more in the sidebar of your store’s home and blog page. Product Image Rollover:?Reveal different product images when you hover over products on your home and collection pages. Grid-Style Layout:?Feature multiple products or promotions in a grid-style layout throughout your store. Home Page Video:?Tell your story by featuring a YouTube or Vimeo video. Where Expression ShinesAs you can see in the image above, the Expression storefront is beautifully sectioned with visual content and? promotions! As you saw in the examples above and in Expression’s template, promotions draw attention and give a small shot of dopamine to shoppers wanting to shop or at least browse.
I mean, why give up a sale or promotion?
In addition, Expression offers the ability to do rollover image switching, which can allow customers to quickly see how an item looks in different colors or styles.
This creates a nice “at a glance” effect that can make users more likely to buy. The more detail button also encourages a customer take further action to learning more about the product.
When looking at specific products, Expression offers multiple options for viewing. Purchasing options are clear with bright, colored buttons and the selection is process featured drop down menus for custom item choices.
On top of seeing the product you selected, this Shopify template also shares items “you may also like” that can inspire your customers to add additional items. This helps your customer become familiar with your inventory without the “hard work” of browsing through your products.
In addition, the shopping cart is present and available across the template. This placement will help customers see items they have chosen and helps the checkout process run smoothly.
The “Our Picks” feature allows you to you can creatively choose popular items that customers can easily browse. This section also follows customers around!
Like a lot of Shopify templates, utilizing Expression’s blog feature to highlight the products you are selling as well as your business will help customers trust, engage with and love your business! I particularly like this template because the blog listings are well organized and visually appealing to customers looking to read articles.
Customizing Shopify TemplatesAt the end of the day, many of these Shopify templates can be tweaked and changed completely based off of your needs. That is the joy of templates, they give you a great place to start.
If you picked a Shopify template that reflects your brand beautifully, you can easily customize your template by following these steps:
Go to the?Online Store > Themes > Customize Theme and on the right-hand sidebar, you’ll see each section of your theme: Header, Body, Footer, etc.
Play around with each to get the feeling of what can be done with the Shopify theme. If you need help there are many forums to read through as well as a Shopify Help Center?where you can be directly?supported by Shopify through the Theme Support team!
ADVANCED: If you want to take your customizing to the next level you can change your template code (I would suggest this only if you know what you are doing or have someone do it for you). A lot of the time, changing the code without experience can result in you creating errors on the theme which will also affect other elements on the other side of your page.
ConclusionBetween free and priced Shopify templates, you can develop a beautiful?and functional storefront for your ecommerce company. As your business grows, you can re-invest money in new templates and other storefront features. That is one nice thing about Shopify, you can always upgrade and add additional gadgets to improve your storefront!
Once you know what to look for, Shopify templates offer everything you need to get started with your digital storefront. With the above tips and information, you can create an amazing customer experience that mimics the brick and mortar experience that customers want.
If you feel we have forgotten about an amazing Shopify template, feel free to share your favorites in the comment below and why you love them!
Cydney HatchAuthor
Cydney is a polka dot wearing business owner, photographer, cupcake enthusiast and writer, who through her work, shares her personal passions about visual marketing, branding and business strategy.
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